Yes.
You need a simple CRM — but the real leak is quote follow-up, not lead capture.
What's really going on
You get 10–50 web inquiries a month, and three people are juggling them. Each inquiry is a custom quote — floor plan, renders, build cost — that takes days to prepare. Then it sits in a client's inbox while they compare you to two other builders. Without one shared view of "who owes whom what by when," quotes go cold and you only notice when the show is next month.
What to do instead
- Zoho Bigin (free for 1 user, ~low per-user paid after — check current pricing) — one pipeline with stages: Inquiry → Site visit → Quote sent → Follow-up 1 → Won/Lost. Every quote gets a follow-up task dated 3 and 7 days out.
- Airtable (free tier; ~$20/user/mo paid) — if you already run renders, floor plans, and supplier lists in sheets, keep the project side here and link it to Bigin. Don't rebuild the CRM inside Airtable.
- Today, open Bigin, create the five stages above, and drop in every open quote from the last 60 days. You'll see the cold ones by lunch.
What you're being oversold
Someone will pitch you HubSpot or Salesforce because "exhibition builder" sounds enterprise. At 10–50 inquiries and 2–3 people, that's a five-figure yearly bill for dashboards you won't open. Skip Folk too — it's built for agency relationships, not per-show deal cycles. The cost of doing nothing here isn't the inquiries you miss; it's the quotes already sent that quietly die because no one owned the seventh-day nudge.
When to revisit this
When you hire a fourth person or start running two shows in parallel where nobody knows whose client is whose.
The part worth getting right
Decide what a "deal" is for you. If each inquiry is one show, one quote, one decision — Bigin's simple pipeline fits and you're done in a week. If a single client books you for three shows a year across Dubai, Riyadh, and Cologne, and each show has its own quote, timeline, and margin, then you need a pipeline that tracks the client AND the show separately — otherwise stages will lie to you and you'll chase the wrong thing. That fork decides your setup, and getting it wrong means rebuilding six months in.