Why

Ten people on the road with 200 accounts and "not many new ones" tells me two things: this is an account-management operation, not a lead-gen one, and your reps almost certainly each have their own notebook / WhatsApp thread / memory. The risk at your stage isn't losing inquiries — it's churn from accounts nobody's called in four months, and reps stepping on each other when they do visit. A shared system with visit logs and a "last contacted" date on every account fixes 80% of that.

What you actually need

1. Pipedrive Essential (~$15/user/mo, ~€14) — strong mobile app for external reps, lets each one log a visit in 30 seconds from the car park. Set up Contacts (your 200 customers) with a required "Last Visit Date" field.
2. One pipeline called "Repeat Business" — stages: Due for Visit → Visited → Quoted → Reordered. Every account flows through this monthly, not just new leads.
3. A habit — the Friday route review — every Friday afternoon, you sort accounts by "Last Visit Date ascending" and assign next week's routes to whoever hasn't been there longest. Fifteen minutes.

Do this today

Sign up for Pipedrive's 14-day trial at pipedrive.com, then import your 200 customers as Contacts (CSV from wherever they live now — accounting software, a sheet, a rep's phone). Add one custom field called "Last Visit Date" and mark it required. By tomorrow morning you'll see — for the first time — which of your 200 accounts hasn't been touched in 90+ days.

What to ignore

Skip Salesforce Sales Cloud and HubSpot Sales Hub Professional — both are massively over-built for a ten-rep field team managing existing accounts, and the per-seat cost across ten people will hurt. Ignore anyone pitching you Outreach, Salesloft, or Apollo; those are outbound prospecting tools and you said yourself new-customer acquisition isn't the issue.

What doing nothing costs you

Every month one of your 200 customers quietly stops ordering because no rep has visited in six months, and you find out at year-end review. Account churn from inattention is invisible until it's catastrophic.

When to revisit this

When you start pushing new-customer acquisition seriously and need to separate "hunt" and "farm" pipelines for different reps.