What's really going on

200 leads a day is 6,000 a month. That's past spreadsheet territory and past any solo memory. Your problem isn't tracking deals — it's that conversations live in WhatsApp, attachments live on someone's phone, and the mailing list lives somewhere else. You need one contact record where every message, image, and email lands under the same name.

What to do instead

1. Respond.io (paid monthly — check current pricing) — a shared WhatsApp inbox that stores full threads, images, and files against each contact, and hands off between teammates without losing history.
2. Capsule CRM (free tier, modest paid — check current pricing) — sits behind the inbox as the contact record and mailing-list source of truth. Syncs cleanly with most WhatsApp tools.
3. Make (free tier) — the glue: when a new WhatsApp lead comes in, create the Capsule contact, tag the source, add to your mailing list. One scenario, built once.

First action, today: in Respond.io, connect your WhatsApp Business number and import the last 7 days of conversations. You'll see immediately which threads have no owner.

What you're being oversold

Someone will push you toward HubSpot or Salesforce for "6,000 leads a month." At your stage that's a €500+/month bill for pipeline features you won't touch for a year. Twilio is the other trap — powerful, but it's an API, not an inbox; you'd be building what Respond.io already sells. Doing nothing costs you the leads that message twice, get two different replies, and quietly leave.

When to revisit this

When two or more people are answering WhatsApp and you catch them replying to the same lead differently.

The part worth getting right

The real fork is what "lead" means to you. If most of those 200/day are casual info-requests that never buy, you want a shared inbox with light tagging — Respond.io alone, Capsule later. If a real slice becomes paying customers with a sales cycle, you want the CRM wired in from day one so history doesn't get orphaned when you migrate. Pick wrong and you either overpay for pipeline you ignore, or you rebuild your contact history in six months. Which of those 200 actually turn into revenue?