Yes.
You need a simple CRM — and you almost certainly already have one.
Why
50–200 inquiries/month across Email, Phone, Web form, Referrals, and LinkedIn with 10+ people is exactly the volume where channel attribution and round-robin ownership break without a single source of truth. You're not at "do we need a CRM" — you're at "is every inbound from LinkedIn and the web form landing in the same pipeline with an owner and a next-action date." If your own SDRs are using Regie to prospect outbound but inbound from referrals and web forms is sitting in someone's inbox, that's the gap.
What you actually need
- HubSpot Sales Hub or Salesforce (whichever you already pay for) — one pipeline, five stages: New Inbound → Qualified → Demo Booked → Proposal → Closed. Every channel routes here within 60 seconds of arrival.
- A web form → CRM → round-robin assignment rule — your web form inquiries should auto-create a record and assign to an AE in rotation. No human triage step.
- A habit — the Monday inbound review — 30 minutes, all 10+ on the call, walk every deal stuck >14 days in one stage. Move or kill.
Do this today
In your existing CRM, build a saved view called "Inbound — unassigned or no next-action-date" filtered to records created in the last 30 days across all five channels. Share it with your sales manager on Slack. By tomorrow morning you'll see exactly how many referrals and web form inquiries have no owner — that's your leak, quantified.
What to ignore
Skip buying *another* sales tool on top of your own stack — no Apollo, no ZoomInfo, no Outreach, no Salesloft layer. You sell that category; adding a competitor's seat license to fix a routing problem is the wrong instinct. And ignore anyone pitching you a "revenue operations platform" — your problem is a missing assignment rule, not missing software.
What doing nothing costs you
A conservative 10% slippage on 200 inquiries/month = ~20 lost qualified leads. At a plausible $15K ACV for a sales platform like yours, that's roughly $3.6M/year of pipeline walking past a 10-person team.
Where this leaves you
You've got the diagnosis: the leak is channel routing, not tooling. The plan specifies the round-robin rules per channel (referrals usually need a human, web forms don't), the rollout sequence across your 10+ reps, and names the moment in week two when AEs start cherry-picking inbound off the queue — because at your team size, they will.
When to revisit this
When inbound crosses 300/month or you split into segments (SMB vs. mid-market) and one pipeline stops fitting both.