Why

200–500 inquiries/month across email, web form, and phone with only 2–3 people handling them means each rep is fielding 70–170 inquiries monthly. For capital equipment in the precious metals space, sales cycles run months and deal sizes justify serious follow-up discipline — but without a shared pipeline, inquiries from your web form are dying in someone's inbox while a buyer in Dubai or Zurich waits. Global sales also means timezone-spanning follow-ups that no human brain tracks unreliably.

What you actually need

1. Pipedrive (around $24/user/mo on Advanced) — set up one pipeline: Inquiry → Qualified → Demo/Quote → Negotiation → Closed. Capital equipment fits Pipedrive's deal-centric model perfectly, and it handles multi-currency for your global deals.
2. A web form → Pipedrive integration (native, free) — every web form submission auto-creates a deal with an owner assigned by round-robin. No more "did anyone see that inquiry from Tuesday?"
3. A habit — the Monday global pipeline review — all 3 sales reps, 45 minutes, walk every deal stuck >30 days. For a 6-month capital sales cycle, anything silent for a month needs a deliberate next step or a kill decision.

Do this today

Sign up at pipedrive.com (14-day trial, no card), then go to Settings → Company → Pipelines and create the five stages above. Then go to Settings → Tools → Webforms (or connect via Zapier if your site uses a custom form) and wire your existing web form to auto-create deals. By tomorrow morning every new inquiry lands as an owned deal instead of an email someone might read.

What to ignore

Skip Salesforce Sales Cloud and HubSpot Sales Hub Enterprise — both will be pitched to you because you're a "manufacturer with global sales," but at 3 reps you'd be paying $150+/seat for 90% unused capability and a 3-month implementation. Also ignore anyone selling you ZoomInfo or Apollo for outbound prospecting — you have a one-of-a-kind product with inbound demand; you don't need a cold-outbound stack.

What doing nothing costs you

A conservative 15% slippage on the midpoint of 200–500 inquiries (350/mo) = ~52 lost qualified conversations/month. For capital nondestructive test equipment where deals likely run $20K–$100K+, even a 2% close rate on those lost inquiries is mid-six-figures of annual revenue evaporating in unread inboxes.

When to revisit this

When you hire a fourth salesperson or open a dedicated regional sales office — then you'll need territory rules, forecasting, and probably Pipedrive Professional or HubSpot Sales Hub Starter.