Yes.
You need a simple CRM — but you're about to build a stack that's bigger than your lead flow.
What's really going on
You have a workflow, not a CRM problem. Facebook Lead Ads → contact → prospect → nurture. Three of those four steps are already free or one-click. The trap is stitching four paid tools together before you know if you get 20 leads a month or 200 — because WhatsApp and SMS both cost per message, and doubling channels rarely doubles replies.
What to do instead
- HubSpot Free CRM — free core CRM; Sales Hub paid escalates quickly — use the native Facebook Lead Ads sync, a "Lead → Prospect" stage, and a workflow that fires when the stage changes. No glue needed for the CRM half.
- Zapier — free tier; paid by tasks — one Zap: stage = Prospect → add to SendFox list → send message. SendFox has a native Zapier action, so this is a 10-minute build.
- Twilio — usage-based for whichever channel you pick — same account handles both WhatsApp API (Meta template approval required in Canada) and SMS, so you only wire one vendor. Check current CAD pricing on their site.
First action, in 30 minutes: open HubSpot Free, connect your Facebook Ads account under Marketing → Ads, and drag your existing Prospect column into the deal pipeline. That alone captures every lead — everything else is polish.
What you're being oversold
Pipedrive at roughly $14-15/user/mo and full messaging suites like Respond.io — paid monthly get pitched hard for exactly this workflow. Both are fine tools, wrong stage — you don't have proven volume yet. Doing nothing costs you the leads that go cold between the ad click and your first reply; every hour of silence on a paid FB lead is money already spent.
When to revisit this
When you cross ~150 prospects a month, or when one person can't personally answer every "Prospect" tag within an hour.
The part worth getting right
Pick one channel first. WhatsApp and SMS to the same lead, seconds apart, feels thorough and reads as spam — and you pay per send on both. If your leads are under 40, replying open rates matter more than reach: WhatsApp wins in most Canadian immigrant-heavy markets, SMS wins for older buyers and service trades. Build the second channel only after the first one has 30 days of data. Get this fork wrong and you'll pay double per lead for a year before you notice.