You don't need a new CRM.
Why
At 10–50 inquiries/month with 4–10 agents on WhatsApp + referrals + web form, you're sitting inside Privyr's exact target profile. The question isn't "which CRM" — it's whether your team is using Privyr's lead-assignment, follow-up reminders, and WhatsApp templates consistently, or just treating it as a contact dump. With up to ten agents touching leads, the failure mode is almost always "two agents WhatsApp the same buyer" or "nobody owns the referral that came in via voice note."
What you actually need
- Privyr team lead distribution (your existing plan) — turn on auto-assignment so every web form + WhatsApp lead lands with exactly one agent, with a visible owner. Stop manually forwarding.
- Privyr Smart Pages + WhatsApp quick replies — pre-built property brochures + 5 saved replies ("Viewing this weekend?", "Floor plan attached", "Following up on our chat"). Cuts response time from minutes to seconds.
- A habit — the 9am and 6pm sweep — every agent opens Privyr's "Follow-ups Due" view twice a day. Anything older than 24h without a reply gets actioned or reassigned. Team lead checks the unassigned queue.
Do this today
Open Privyr → Team Settings → Lead Distribution → set round-robin or rule-based assignment for your web form and WhatsApp inbound. Then in Templates, create three WhatsApp quick replies for the three questions you answer most (price, viewing slot, floor plan). By tomorrow morning no inbound lead lands in a group chat ambiguity — it's owned by one agent with a timestamp.
What to ignore
Skip HubSpot Sales Hub (~S$30/seat/mo and up) and Salesforce Starter — both are built for B2B pipelines with multi-week cycles, not "buyer wants a viewing on Saturday." Ignore PropertyGuru's agent CRM upsell and anyone selling you a "WhatsApp API integration" — Privyr already does that natively for your volume. You'd pay 3–5× more to replicate what you have.
What doing nothing costs you
A conservative 10% slippage on 30 inquiries/month (midpoint) = ~3 lost leads/month. Assuming a 5% close rate and ~S$15,000 commission per deal, that's roughly S$25–30k/year of commission walking to the agent who replied faster.
Where this leaves you
You have Privyr and a team that mostly knows how to use it. The plan adds the auto-assignment configuration for your three channels, a two-week rollout where each agent commits to the 9am/6pm sweep, and the signal that proves it's working — when nobody on your team can remember the last time two agents replied to the same buyer.
When to revisit this
When you cross 50 inquiries/month or hire your 11th agent — at that point Privyr's team views start feeling thin and Pipedrive or Zoho Bigin with a WhatsApp integration becomes worth a look.