Why

Eight to ten reps doing cold calls and cold emails into QSR chains and enterprise accounts, with 30-90 day cycles, means every account touches multiple people over multiple weeks. Without a CRM, two reps are pitching the same Domino's regional manager and not knowing it, and a deal in week 7 of a 90-day cycle dies because the rep who owned it left or got distracted. Inbound volume ("once a week") is irrelevant here — your problem is outbound activity tracking and account ownership, not inquiry triage.

What you actually need

1. Zoho Bigin (₹550/user/mo, ~₹55K/year for your team) — India-built, India-priced, designed for exactly this. Set up two pipelines: "Enterprise" and "QSR Chains", each with stages Prospect → Contacted → Discovery → Proposal → Negotiation → Closed.
2. Account-level ownership + a "Do Not Contact Until" field — every target company has ONE rep assigned. Cold outreach without an owner is forbidden. This kills the double-pitching problem on day one.
3. A habit — Monday morning pipeline standup (30 min) — sales head walks through every deal in Discovery or later. Anything stuck >14 days in one stage gets moved or killed out loud.

Do this today

Sign up at bigin.com using your work email, create two pipelines named "Enterprise" and "QSR" with the six stages above, and add your 8-10 reps as users (Bigin's Express tier covers it). Then import your current target account list from whatever sheet/doc you have via Settings → Data Administration → Import, and assign each account to exactly one rep. By tomorrow morning every rep logs in and sees only their accounts.

What to ignore

Skip Salesforce Sales Cloud (~₹6,500/user/mo) and HubSpot Sales Hub Professional (~₹4,500/user/mo) — both are 8-10x the cost of what you need and will take three months to configure. Ignore anyone pitching you Apollo, ZoomInfo, Outreach, or Salesloft right now — those are scaling tools for teams that already have a working CRM and a measurable conversion rate, not for teams figuring out who owns the Jubilant FoodWorks account.

What doing nothing costs you

With 8-10 reps doing outbound on 30-90 day cycles, even one duplicate-pitch or dropped-week-7 deal per rep per quarter on enterprise/QSR contracts (where annual 3PL contracts run ₹50L-₹5Cr+) is multiple crores of pipeline leaking through the floor every year.

Where this leaves you

You've got Bigin and two pipelines mapped to your two segments. The plan adds the activity-logging rules for cold calls/emails so you can actually measure rep output, a staged rollout across the 8-10 reps over two weeks, and the moment in week two when half the team quietly stops logging calls — which is where CRM rollouts in outbound-heavy Indian sales teams almost always die.

When to revisit this

When you cross ~₹10Cr ARR or hire a dedicated sales ops person — then Pipedrive Advanced or HubSpot Sales Hub Starter becomes the conversation.