Why

Fewer than 10 inquiries a month with a team of 2-3 is not a pipeline problem. Your real asset is the order history in your eigen software: who bought, how many cards, what value, which season. The risk isn't losing inbound email leads — it's that nobody is systematically calling the bedrijf that ordered €80.000 in kerstkaarten last November to lock in this year's order before a competitor does.

Why this matters for B2B cadeaukaarten

Your business is seasonal (najaar piek) and account-based — the same inkopers reorder yearly. That's an account management discipline, not a lead capture one. Ten new inquiries a month is trivial to handle in email; ten forgotten reorders from €100k accounts is catastrophic.

What you actually need

1. A shared inbox via Google Workspace or Microsoft 365 (€6-12/user/mo) — sales@ inbox both of you can see, with labels: "Nieuw", "Offerte uit", "Wacht op klant", "Gewonnen". Replaces forwarding emails to each other.
2. One export from your eigen software into Google Sheets — every B2B account from the last 2 years with: bedrijfsnaam, contactpersoon, totaalwaarde, laatste besteldatum, "volgende contactdatum" (90 days before their usual order month). This IS your CRM.
3. A habit — de maandagochtend reorder-call — every Monday, filter the sheet for "volgende contactdatum deze week", and one of you picks up the phone. Not email. Phone.

Do this today

Open your eigen software, export all B2B orders from 2023-2024 to CSV, import into a Google Sheet called "Accounts 2026". Add two columns: "Verwachte herhaalmaand" (copy the month of their last order) and "Volgende actie datum" (subtract 90 days). Sort by Volgende actie datum. By tomorrow morning you'll see which 5-10 accounts to call this week — including any €100k+ klanten whose najaar window is opening.

What to ignore

Skip Salesforce, HubSpot Sales Hub, en Pipedrive Professional — at <10 inquiries/month they'd cost more per month than they'd ever save you, and you'd spend weeks syncing them with your eigen software. Anyone pitching you "Salesforce voor uitgevers" or a HubSpot-koppeling met je orderdatabase is solving an integration problem you created by buying their tool. Ignore Zoho Bigin too — your order software already knows more about your customers than Bigin ever will.

What doing nothing costs you

One forgotten reorder from a single grootzakelijk account in the €100k+ range dwarfs an entire year of CRM-licentiekosten. With najaar approaching and 2-3 people splitting account contact informally, the loss isn't hypothetical — it's whichever big klant gets poached because no one called them in September.

When to revisit this

When you hire a fourth person specifically for sales, or when your account sheet passes 300 actieve B2B-klanten.