// The situation

We work with two brands of new vehicles (we recently entered the market a year and a half ago). A few weeks ago, I was trying to find a CRM that suits our needs, which I believe are simple, but I'm open to any feedback or advice you might have, which I will read and consider. 1. We're looking for a CRM where our sales representatives can properly track our customers and obtain customer service KPIs. /leads/accounts/clients/opportunities (This point is met by everyone) 2. We have 3 phone numbers with WhatsApp Business, and what I'm looking for is to be able to access each of these 3 WhatsApp accounts from the CRM + API integration and be able to see what each advisor is discussing with the client. At this point, I've only been offered the option to link 1 WhatsApp account, which is of little use to me, since the vehicle sales process requires documentation and fluid communication with the client until the vehicle is delivered. Having everything in one WhatsApp account would only create confusion among the advisors. 3. Call tracking without losing the original number, for example: +51 987654321 (for all 3 teams). That is, when each advisor receives a call on their team, at the end of the call they should be able to save and/or assign it to an opportunity or contact. Again, in this section, I've only been offered a central number, which would mean losing the number I had previously, which is of little use to me. The main thing I want to track is the calls made to or received from their number and WhatsApp messages, to understand the type of service each customer receives. I've been looking at Kommo CRM as an option I could implement, but if anyone has encountered or resolved a similar issue, I'd appreciate any feedback.

The verdict · Jun 11, 2026

Yes.

You need a simple CRM — but the real problem is the WhatsApp and call setup, not the CRM.

What's really going on

You sell cars across two brands with three advisor lines, each with its own WhatsApp Business number. That's the right setup for car sales — each advisor owns the conversation from quote to delivery. The blocker isn't the CRM. It's that most CRMs assume one WhatsApp number per workspace, and most "call tracking" features assume you'll port to their virtual number. You don't want either. You want three numbers to stay three numbers, visible inside one shared system.

What to do instead

  1. Kommo or a similar WhatsApp-first CRM — it does support multiple WhatsApp numbers on one account, which is the one feature your sale depends on. Confirm on a live demo with all three of your numbers, not a sales deck.
  2. Zoho Bigin (free for 1 user, low per-user paid, India-priced) — clean pipeline for leads, accounts, opportunities and KPIs. Pair it with the official WhatsApp Business API through a BSP (Gupshup, AiSensy, Wati) so each number stays itself.
  3. Today, do this: open WhatsApp Business API pricing with one BSP (AiSensy or Wati) and ask them in writing whether they support three separate numbers under one CRM with per-advisor inboxes. Their yes/no decides everything else.

What you're being oversold

You're being pushed toward HubSpot-style suites and "central number" call tracking. Both are wrong here. HubSpot Sales Hub gets expensive fast and still won't solve the three-WhatsApp problem cleanly. A central number kills the trust your advisors built with customers mid-deal — buyers call back the number they know. Every week you delay, advisors lose threads between WhatsApp, calls and paperwork, and a car deal slips because nobody saw the last message.

When to revisit this

When an advisor loses a deal because a message or callback sat in a personal phone nobody else could see.

The part worth getting right

The one call: do you route the three numbers through the official WhatsApp Business API (one number = one API line, each advisor keeps their identity, full CRM visibility, message templates approved by Meta) — or through an unofficial WhatsApp Web bridge (cheaper, faster, but Meta can ban the number and you lose the customer history mid-sale)? Official means Kommo or Bigin plus a BSP, slower to set up, safe for years. Unofficial means a quick Kommo connect today and a real risk of a banned number with a hot deal inside it. With cars, deposits, and documentation moving on those threads, getting this fork wrong costs you a number your customers already trust.

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