Yes.
You need a simple CRM — but a free one, not the "sales stack" someone's pitching you.
What's really going on
The problem isn't tracking. It's ownership. A phone call comes in, someone promises a follow-up, and no one else knows it happened. Web forms and LinkedIn DMs sit in separate inboxes. At your volume, one dropped enterprise lead a month costs more than any tool on this page. You're not missing software — you're missing a single place where every one of you can see who owns what.
What to do instead
- HubSpot Free CRM (free, unlimited users) — one shared pipeline with stages like New / Qualified / Demo / Proposal. Free tier fits your team size cleanly.
- Zapier (free tier) — pipe web form submissions and LinkedIn lead-gen forms straight into HubSpot as new deals, auto-assigned round-robin.
- Habit: a 10-minute standup Monday — walk the pipeline together, oldest deals first. This is what actually moves numbers.
First action, today: create the HubSpot workspace, invite the team, and build the pipeline stages in the Deals tab. One person, 30 minutes.
What you're being oversold
Someone is pitching you Salesforce, HubSpot Sales Hub, or a "custom AI CRM" — ironic for an AI shop, and wrong for your stage. Sales Hub's paid tiers escalate fast; you don't need sequences or forecasting yet. Pipedrive is fine but charges per seat when HubSpot's free tier covers you. Doing nothing means at 50-200 inquiries a month, even a 10% slip on production-grade software deals is real money — you know your ACV better than I do.
When to revisit this
When you hit 15+ active deals per rep and the free tier's reporting starts feeling thin.
The part worth getting right
One judgment call decides your setup. Are these 50-200 inquiries mostly tire-kickers that need light qualification, or are they serious enterprise buyers with 3-6 month cycles and multiple stakeholders? If it's the first, a lean HubSpot pipeline and a shared inbox is the whole answer. If it's the second, you need deal stages tied to buying committee steps, and phone-call logging becomes non-negotiable from day one. Get this wrong and in six months you're migrating everything — or worse, losing a $200K deal because no one wrote down what the CTO said on Tuesday.