What's really going on

You have 4-10 people sharing an inbox and 10-50 inquiries a month across three products. The risk isn't volume — it's ownership. When everyone can see an email, nobody owns it, and leads for Product B get answered like they were for Product A. You need shared visibility and three clean pipelines side by side, not more tools.

What to do instead

1. HubSpot Free CRM (free, unlimited users) — create three pipelines, one per product, with the same simple stages (New → Qualified → Quoted → Won/Lost). Connect your shared email so every inquiry lands as a deal with an owner.
2. Make (free tier) — one scenario that reads incoming email, detects which product is mentioned, and drops the deal into the right pipeline so nobody triages by hand.
3. Habit — a 10-minute Monday stand-up where each pipeline is scrolled top-to-bottom and stale deals get a name next to them.

First action today: in HubSpot, go to Settings → Objects → Deals → Pipelines, click "Create pipeline", and make all three before you import a single contact. Use identical stage names across the three — you will thank yourself when you want one report.

What you're being oversold

Someone will push you to paid Sales Hub the moment HubSpot sees three pipelines and a team — you don't need it yet. You also don't need Pipedrive per seat for 4-10 people when HubSpot's free tier covers unlimited users, and Folk is built for relationship pipelines, not product pipelines. Doing nothing here costs you the slowest-replied product line: at 10-50 inquiries a month, even one ignored hot lead per product per month is real money walking.

When to revisit this

When one product's pipeline crosses ~80 open deals or you start needing per-product email sequences — that's when free stops being enough.

The part worth getting right

Decide now whether your three products share a sales motion or not. If a lead for Product A could plausibly buy Product B — same buyer, same cycle — then three pipelines in ONE CRM with shared contacts is right, and you'll cross-sell from day one. If the three products have different buyers, different cycles, different reps, then three pipelines won't be enough; you'll need separate teams and separate reporting, and picking the wrong setup now means rebuilding in six months with deals already inside.