Why

Kitchen/bath/ADU remodels in LA are $30K–$250K jobs with 2-6 week sales cycles and site visits — losing even one inquiry hurts badly, but with under 10/month you're talking about ~2 inquiries a week across 2-3 people. That's a "who's calling this lead back today" problem, not a pipeline-management problem. A better web form and a shared place to see every lead within 60 seconds of arrival solves 90% of what's broken.

What you actually need

1. Fillout or Tally (free tier) — replace your web form with one that captures Name, Phone, Project Type (Kitchen / Bath / ADU), Budget Range, Timeline, Zip. Required fields. Pipes directly to email + a sheet.
2. Google Sheets (free) — one tab "Leads 2026" with columns: Date In / Name / Phone / Project / Budget / Source / Owner / Next Action / Next Action Date / Status. Every web form submission auto-appends via the form's native Sheets integration. Phone calls get logged manually by whoever picks up.
3. A habit — the 8am lead huddle — 10 minutes every weekday morning, the 2-3 of you open the sheet, every row without a "Next Action Date" gets one assigned, every row overdue gets actioned before noon.

Do this today

Go to tally.so, build a form with the six fields above (Project Type as a dropdown: Kitchen / Bathroom / ADU), connect it to a new Google Sheet via Tally's native Google Sheets integration, and replace the form embed code on your website. Within an hour every new web inquiry lands in one row with one owner assignable, and you stop losing leads in three different inboxes.

What to ignore

Skip HubSpot Sales Hub ($20/seat/mo and up — looks free until it isn't), Salesforce, and monday CRM — all wildly over-spec'd for under 10 leads/month with 3 people. Also ignore anyone pitching you JobTread, Buildertrend, or CoConstruct *for sales* — those are job/project management tools, useful AFTER you close, not for handling inquiries.

What doing nothing costs you

A conservative 15% slippage on ~8 inquiries/month = ~1.4 lost leads/month. At a $60K average remodel ticket in LA with even a 20% close rate, that's roughly $200K/year of revenue walking to the next contractor who answered the phone.

When to revisit this

When you cross 25 inquiries/month or hire a dedicated salesperson — then Pipedrive at $15/user/mo earns its keep.